Salone del Mobile 2015, Milan

As usual…. to see better “click” on the photos!

It was the very first time for me and I was really surprised how international the fair was . For my previous activity I used to go to the MACEF, today HOMI, but it is not so important as “Maison & Object” in Paris or “Ambiente” in Frankfurt. The “Salone del Mobile” is really a very successful exhibition in this field and also for Milan.

What caught my attention most:

The main trend at the fair and also at the “Fuorisalone” is, like I have explained in my article “New trends for your house”, the big return of the 50ies. I described in that article why the trend has a big impact and why it is back. I have seen it at all big companies, it has been renewed with great elegance and high-quality materials. The difference is in colors: in the former pastel colors we find now a touch of grey and in this way they are softer and more elegant.

The second trend is a look to the Arabian countries. They get more and more important. Watch my video and some of the pictures and you will see by yourself! You will notice a rich elegance without being heavy and high quality materials.

The stands were very big and well-finished in any detail. Many of them with two floors, one as exhibition space and the other one to welcome customers and future clients. You can have any information there and it's possible to talk quietly and even taste or drink something.

Euroluce 2015

A space of four halls (38.000 square-meters and 475 Italian and foreign expositors) dedicated only to any possible shapes of light. An incredible offer: from items for outdoor to indoor and also industry style. I saw many lights made of Swarovski or in Venetian style (Murano). They were very rich in decorations and in dimensions as well, a perfect design that fits the Arabian and Indian market.

Another strong trend is to have modern and minimal lights, better for European markets, also for their size.

I saw only one company out of these trends: “Dialma Brown”.

Many lights are in movement like the new Artemide fans. They are made of colored leather nets and when you switch them on, they look like Grace Kelly’s or Audrey Hepburn’s hat and they keep you fresh.

The SaloneSatelitte Awards 2015

A part of the fair is dedicated to 700 young (under 35) designers from all over the world and selected by a prestigious committee.

First award
Clud Series Lamp, Xuberance Studio (China)
The collection of the cloud lamps is realized with the new 3D print. The award is given to the project concept that is able to indicate a new way to renovate the aesthetic content of the traditional Chinese culture with new products that respect the past.

Second award
Dandelion Mirror, Scott Haung kinetic (Taiwan)
The interactive mirror Dandelion can react to face movements of the one who looks in the mirror. The board rewards the idea of using a friendly technology to improve ordinary life and the choice of an unusual object to use this technology in a very original way.

Third award
Balance Pendant, Viktor Legin by Studio Copper (Australia)
Balance Pendant is a collection of lamps you can fix using a load and they get the feature of a mobile sculpture. It is rewarded the idea of using few elements to develop an object that is functional and in the same time decorative.

The Salone counted 310.840 visitors and this year I was among them! The 69% of high-profile foreign operators confirmed the strong international intent of the Salone del Mobile 2015. China is confirmed the first market and Germany is the second country considering the presence in this field. This edition can be remembered as the Middle East edition. A big presence by the Saudi Arabia, Lebanon and Egypt. The number of visitors from the U.S.A., UK and India is increasing.

I hope you will appreciate a virtual or imaginary visit using my video and I want to make you sure that I’ll be back next year and I won’t miss the “Fuorisalone” as well!!

Salone del Mobile 2015, Milan

As usual…. to see better “click” on the photos!

It was the very first time for me and I was really surprised how international the fair was . For my previous activity I used to go to the MACEF, today HOMI, but it is not so important as “Maison & Object” in Paris or “Ambiente” in Frankfurt. The “Salone del Mobile” is really a very successful exhibition in this field and also for Milan.

PHOTO2139 PHOTO2140

What caught my attention most:

The main trend at the fair and also at the “Fuorisalone” is, like I have explained in my article “New trends for your house”, the big return of the 50ies. I described in that article why the trend has a big impact and why it is back. I have seen it at all big companies, it has been renewed with great elegance and high-quality materials. The difference is in colors: in the former pastel colors we find now a touch of grey and in this way they are softer and more elegant.

The second trend is a look to the Arabian countries. They get more and more important. Watch my video and some of the pictures and you will see by yourself! You will notice a rich elegance without being heavy and high quality materials.

The stands were very big and well-finished in any detail. Many of them with two floors, one as exhibition space and the other one to welcome customers and future clients. You can have any information there and it's possible to talk quietly and even taste or drink something.

Euroluce 2015

A space of four halls (38.000 square-meters and 475 Italian and foreign expositors) dedicated only to any possible shapes of light. An incredible offer: from items for outdoor to indoor and also industry style. I saw many lights made of Swarovski or in Venetian style (Murano). They were very rich in decorations and in dimensions as well, a perfect design that fits the Arabian and Indian market.

Another strong trend is to have modern and minimal lights, better for European markets, also for their size.

I saw only one company out of these trends: “Dialma Brown”.

Many lights are in movement like the new Artemide fans. They are made of colored leather nets and when you switch them on, they look like Grace Kelly’s or Audrey Hepburn’s hat and they keep you fresh.

PHOTO2141 PHOTO2142

The SaloneSatelitte Awards 2015

A part of the fair is dedicated to 700 young (under 35) designers from all over the world and selected by a prestigious committee.

First award
Clud Series Lamp, Xuberance Studio (China)
The collection of the cloud lamps is realized with the new 3D print. The award is given to the project concept that is able to indicate a new way to renovate the aesthetic content of the traditional Chinese culture with new products that respect the past.

Second award
Dandelion Mirror, Scott Haung kinetic (Taiwan)
The interactive mirror Dandelion can react to face movements of the one who looks in the mirror. The board rewards the idea of using a friendly technology to improve ordinary life and the choice of an unusual object to use this technology in a very original way.

Third award
Balance Pendant, Viktor Legin by Studio Copper (Australia)
Balance Pendant is a collection of lamps you can fix using a load and they get the feature of a mobile sculpture. It is rewarded the idea of using few elements to develop an object that is functional and in the same time decorative.

PHOTO2143 PHOTO2144

The Salone counted 310.840 visitors and this year I was among them! The 69% of high-profile foreign operators confirmed the strong international intent of the Salone del Mobile 2015. China is confirmed the first market and Germany is the second country considering the presence in this field. This edition can be remembered as the Middle East edition. A big presence by the Saudi Arabia, Lebanon and Egypt. The number of visitors from the U.S.A., UK and India is increasing.

I hope you will appreciate a virtual or imaginary visit using my video and I want to make you sure that I’ll be back next year and I won’t miss the “Fuorisalone” as well!!